Social

TMI 260520 Slogans and Taglines

Advertising campaigns have headlines, taglines, and slogans. What’s the difference? What makes them good, bad, or annoying? This video is sponsored by Venice.ai. Get a free trial, go to https://venice.ai/moondog or use code MOONDOG to get 20% off a Pro Plan. Enjoy uncensored and private A.I. with Venice.

Read my notes: https://moondogindustries.com/tmi-260520-slogans-and-taglines/

SPONSOR

EARLYBIRD Clue:

BRAND CONTEST CLUE

This brand is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment,

THIS WEEK

Moondog2A

Moondog Reviews

Moondog Go

DOWN THE RABBIT HOLE

Advertising is about words and visuals that move the consumer towards affinity and even love of a company or its products. The words in an Ad is either the Headline or a Tagline or a Slogan. What’s the difference.

And sometimes the headline is the Tagline or the Slogan. What is what?

HEADLINE
The key message about the product being sold. What’s the problem? What’s the solution? ie. “Eat more chicken.”

TAGLINE
A short phrase or sentence expressing a brand’s core identity or ethos.

Nike — “Just do it.”

Apple — “Think different.”

De Beers — “A Diamond is Forever.”

BMW — “The Ultimate Driving Machine.”

American Express — “Don’t leave home without it.”

California Milk Processing Board – “Got Milk?”

SLOGAN
The core idea or benefit of a campaign or promotion of a product.

McDonald’s – “You Deserve A Break Today”

Verizon — “Can you hear me now? Good.”

Disneyland — “I’m going to Disneyland!”


BRAND CONTEST CLUE

This shoe and sports brand exploded in the late 1980’s through its sponsorship and partnership with basketball player Michael Jordan, which created his Air Jordan shoes.

OFFERS

CL1P Tech

10% discount this month (until April 30)
https://cl1ptech.com/discount/MOONDOG2A


Matt Hat beef jerky
Use code: MOONDOG to get 15%
Order a free sample using my link https://matthatjerky.com/products/sample-pack?ref=moondog

Anarchy Outdoors
Get 5% this month using code MOONDOG2A
https://www.anarchyoutdoors.com



MAY CONTEST DRAWING

Aquilifer 6-24×50 or a Nitecore EDC17

MOONDOG Contests

Shooting Sports

Discovery Optics LHT 4.5-18×42

The LHT 4.5-18×42 is the newest model of their LHT 3-12×42 scope. This scope has the lightweight, slim profile of a traditional 3-9x hunting scope, with an cross-over tactical features like a FFP reticle and exposed locking turrets.

This LHT 4.5-18×42 is practically identical to the 3-12×42, save for 1.5″ longer tube section forward of the turrets. Its glass performed like a budget optic. It has noticeable distortion and softening on the outer edges with some chromatic aberration. But its higher top end of 18x provided acceptable resolution of at the center of its image to identify features on my reference targets at 100 yrds.

What makes both LHT scopes stand out, is its value proposition. Both LHT’s have a street price under $150, making them a better value than even Walmart grade 3-9x scopes. Its modest size and above-average performance make this an ideal standard scope for my 10/22 takedown.

BUY

Amazon: https://amzn.to/42n69Mv
10% Discount Code: MOONDOG2A

RESOLUTION

Group -1 / Element 2

SPECS

Magnification: 3-18x

Objective.: 42mm

Tube Diameter: 30mm

Click Adjustment: 1/4 MOA

Elevation Adj. Range: 86 MOA

Windage Adj. Range: 60 MOA

Focal Plane: First

Parallax Adjustment: 10Yds-Infinity

FOV @ 100y: 26.0 FT(7.9 m)-6.4FT(1.9 m)

Exipt pupil diameter(mm):9-2.2mm

Eye relief: 85mm (3.3 inch)

Length: 335mm (13.2 inch)

Weight: 515g (18.2oz)

Geek Out, Travel

Jurassic World Ride Hollywood

https://youtu.be/FCzbT-u3OQQ

Jurassic World: The Ride is a high-intensity water-based attraction located at Universal Studios Hollywood. This ride is designed to immerse guests in an adventure from the Jurassic World film franchise. We paid for Early Access to Super Mario World. After the park opened for general admission at 9:00 am, we ventured next door to the Jurassic World ride at about 9:15am and found it almost no waiting line that early.

We jumped into a boat and I filmed the experience. The added large screen LCD action and new improved animatronics ending battle scene with the T-Rex and Indominus Rex were impressive. When I rode the original Jurassic Park ride when it opened in the early 2000’s, I remember feeling a bit underwhelmed and disappointed the the animatronics. But this new and improved ride was worth it.

Shooting Sports

SHOT2026 Steiner

At the Steiner booth, they had an overwhelming array of new products. To follow on their best-selling MPS pistol red dot, they’ve created the smaller MPS-C. It has the clear glass and quality build of the MPS but with an RMSc footprint for compact pistols.

For Law Enforcement, Military, and Private Security, Steiner launched that ATLAS (Advanced Tactical Laser Aiming System). This next-generation aiming and illumination device features five powerful laser, visible and IR emitters. All 5 emitters are co-aligned with a single set of adjusters for effortless zeroing and co-alignment retention.

Finally, they showed their revamped line of H6 hunting scopes and T6 LPVOs, all made at their facility in Colorado.

Gadgets, Product Reviews

Maven B.3 6×30 Compact Binoculars

https://youtu.be/EFFqttX-Zww

The Maven B.3 series of compact binoculars are designed for those who want high performance in a small package. Despite its size, it offers a generous exit pupil for a big image. Its 30mm object Japanese ED glass offers extremely bright and clear image with a wide depth of field and field of view.

The body is covered in a rubberized grey armor with stylish color accents that can be customized on Maven’s website. It comes with retained lens covers and a neck strap. It has integral, rotate to extend eye-cups and a buttery smooth focus dial.

Maven is the most premium-looking American-made optics. They also offer the most customizable products of any optics maker. When purchased from the website, you can upgrade to a custom package which allows you to change or customize the color of its components and skin.

Maven is known for making some of the most luxurious-looking optics in the market, with stylish external design, colors, and user customization. They also produce some excellent performing pocket-sized binoculars in the B.3 series. I reviewed their 8×30 binoculars a year ago. This season I test its 6x model offering a wider field of view in an identical footprint.

The 6×30 produced a crisp, bright, and color-accurate image. It is lightweight and small enough to fit into a wide coat pocket. While this performance and style comes at a premium price, its performance is worth every penny.

SHOP

Amazon https://amzn.to/4jz2tPt

SPECS

Magnification: 6x
Objective Lens: 30mm
Glass Type: ED (Extra-low Dispersion) Glass
Lens Coating: Fully Multi-Coated (Scratch & Oil Resistant)
Prism Type: Schmidt-Pechan, with Phase Correction & Dielectric Coatings
FOV @ 1000 yrds: 8.5° (446 ft)
Exit Pupil: 5mm
Eye Relief: 18.3mm
Weight: ~16.1 oz (457g)
Width: ~4.7 in
Height: 4.6 in
Depth: 1.6 in
Close focus: 8.2 ft (2.5m)
Waterproof: IPX7

Social

TMI 260513 Retirement Goals

Social Security is insurance, not a strategy. Today, we’re going to chat with Porsche Speedster about what he’s learned about retirement planning. This video is sponsored by Venice.ai. Get a free trial, go to https://venice.ai/moondog or use code MOONDOG to get 20% off a Pro Plan. Enjoy uncensored and private A.I. with Venice.

Read my notes: https://moondogindustries.com/tmi-260513-retirement-goals

SPONSOR

EARLYBIRD Clue:

SPECIAL GUEST

1957 Porsche Speedster is a retired biotech engineer, who spent over 30 years developing and manufacturing Medical Diagnostic Testing regents. He’s lived and worked in California, the UK, Deleware, and Pennsylvania.

BRAND CONTEST CLUE

Founded in 1982, this company was one of the first online stock brokerage firms. First on Compuserve in 1983, and then on the World Wide Web in 1992.

THIS WEEK

Moondog2A

Moondog Reviews

Moondog Go


BRAND CONTEST CLUE

This online brokerage was aquired by Morgan Stanley in 2020. It remains a discount brokerage brand for budget minded investors.

OFFERS

CL1P Tech

10% discount this month (until April 30)
https://cl1ptech.com/discount/MOONDOG2A


Matt Hat beef jerky
Use code: MOONDOG to get 15%
Order a free sample using my link https://matthatjerky.com/products/sample-pack?ref=moondog

Anarchy Outdoors
Get 5% this month using code MOONDOG2A
https://www.anarchyoutdoors.com



APRIL CONTEST DRAWING

Win a CV Live magnetic laser boresighter

MAY CONTEST DRAWING

Aquilifer 6-24×50 or a Nitecore EDC17

MOONDOG Contests

Shooting Sports

OSight SE GN

https://youtu.be/a7WRlVsSPtA

Last year OSight released the SE, a compact RMS-c footprint enclosed relfex sight. And their first to offer a user-replaceable coin battery tray. This year, they’ve added a feature missing from that red dot: a green dot.

The OSight SE GN is physically identical to the red SE but now offers the same multi-reticle in a green colored LED. This is great for people with astigmatism or who prefer a green color for visibility in daylight.

BUY

Amazon https://amzn.to/4dvffgi

SPECS

Reticle Type: 2 MOA dot / 32 MOA circle
Reticle Color: Green
Adjustment 1 MOA per Click
Max. Runtime 75,000 H (Mode 3)
Brightness Settings: 8 & 2 NV
Light Wavelength: 530 nm
Windage & Elevation Travel: ± 35 MOA
Window Size: 0.83 x 0.55 in
Waterproof: IPX7
Body: 7075 Aluminum
Dimensions: 1.59 x 0.98 x 0.97 in
Weight: 0.97 oz./27.5 g

Shooting Sports

TMI 260506 Mustache Ride

The rough ride to food truck success. Food Trucks have become a hipster gourmet multi-million-dollar industry. We’re going to learn what it took to be a pioneer in this highly competitive world. We’re going to meet Jordan Roja, ‘Chief Scooping Officer’ of Mustache Mike’s Italian Ice. This video is sponsored by Venice.ai. Get a free trial, go to https://venice.ai/moondog or use code MOONDOG to get 20% off a Pro Plan. Enjoy uncensored and private A.I. with Venice.

SPONSOR

Read my notes: https://moondogindustries.com/tmi-260506-mustache-ride/

EARLYBIRD Clue:

SPECIAL GUEST

Jordan Rojo is the Owner and Chief Scooping Officer of Mustache Mike’s Italian Ice food trucks based here in the San Francisco Bay Area.

“With over 15 years in the food truck industry, I’ve been proud to be one of the early pioneers who helped shape the Bay Area food truck scene into what it is today. What started out as a single operation at a shopping mall kiosk has grown into a thriving multi-unit business with five trucks, three catering carts, and at one point we have even expanded into a brick-and-mortar location. We specialize in everything from large-scale food truck events to catering for Silicon Valley’s Bay Area Fortune 500 companies, private weddings, and have had the opportunity to serve high-profile clients, including Steve Carell, Grammy-winning artists like Chris Brown, Golden Globe winner Teyana Taylor, and professional sports organizations such as the San Francisco 49ers and Oakland Raiders Hall of Famer Tim Brown. At its heart, this is a family-run business, bringing together my spouse, kids, and even my mom – making it not just a business, but something we’ve built and continue to grow together. We’ve built this into a true “lifestyle business,” giving us the freedom and flexibility to design a life we love – centered around family, travel, and independence. ” 

https://www.GotItalianIce.com

Instagram: https://www.instagram.com/MustacheMikesBayArea

Facebook: https://www.facebook.com/MustacheMikesItalianIceBayArea

Yelp: https://www.yelp.com/biz/mustache-mikes-italian-ice-dublin-3

THIS WEEK

BRAND CONTEST CLUE

Like Kleenex is with facial tissue or Google is with Search Engines, this frozen treat brand has become the generic name for any frozen juice-flavored ice treat on a stick.

Moondog2A

Moondog Reviews

Moondog Go


BRAND CONTEST CLUE

This frozen treat brand started in Oakland, CA and was patented in 1925 by Frank Epperson, who originally called it an “Epsicle”. The company has changed hands a number of times and the brand is currently part of Good Humor Ice cream.

OFFERS

CL1P Tech

10% discount this month (until April 30)
https://cl1ptech.com/discount/MOONDOG2A


Matt Hat beef jerky
Use code: MOONDOG to get 15%
Order a free sample using my link https://matthatjerky.com/products/sample-pack?ref=moondog

Anarchy Outdoors
Get 5% this month using code MOONDOG2A
https://www.anarchyoutdoors.com


APRIL CONTEST

Pardon for some typos in the entry forms. They are now corrected.

Win an Aquilifier 5-25×56 or a CV Live magnetic laser boresighter

MOONDOG Contests

Shooting Sports

Leapers INTEGRIX ix8 1-8×28

It’s been a long time coming, but I finally got my hands on this scope. Leapers showed me an early prototype of their INTEGRIX scopes 3 or 4 years ago at SHOT Show, but they’ve delaying production, while they worked with their Taiwan factory and their Japanese and German glass suppliers to perfect this new “Premium Grade” scope.

The iX8 LPVO that they sent me did not disappoint. Optically, it is bright, clear, and flat at 1x and holds up at 8x. It offers both green and red colored illumination that is daylight-bright. And they’re one of the first scope companies to offer Auto-Shutoff of the illumination after 12-hours.

INTEGRIX is Leaper’s top-end line, and its MSRP price starts at over $1000, so it is up there with many top-end products from other American scope brands. Given its glass performance, build quality, and features, it earns it.

SHOP

Optics Planet https://tidd.ly/4qVSV2O

Discovery Optics Cantilever Mount https://amzn.to/3ZTonUz

RESOLUTION @ 50 yrds

Group -1 / Element 3

SPECS

Magnification: 1-8x
Objective: 28mm
Tube Diameter: 34mm
Material: 6061 Aluminum
Eye Relief: 3.74 in
FOV @ 100 yrds: 115.5 – 14.1 ft
Click: 1/2 MOA
Per Revolution: 50 MOA
Windage Adj: 52 MOA
Elevation Adj: 111 MOA
Parallax: Fixed 100 yds
Reticle Color: Red and Green
Reticle: FFP Etched
Auto Shutoff: 12 hrs
Battery: CR2032 3V
IP Rating: IP67
Length: 10.91 in
Weight: 25.3 oz (716 g)

Shooting Sports

SHOT2026 Leapers Integrix 4.5×28

Leapers Integrix is their high-end optics line which features scopes made in Taiwan using German-made Schott ED glass. In build quality and optical performance, it holds its own with some of the top scopes on the market. At SHOT Show 2026 they showed off their new fixed focus scope for Service Rifle competitions with a fixed 4.5x and designed with the input of the the top Service Rifle shooters in the country.

Gear Reviews, Education, and Adventure