Advertising campaigns have headlines, taglines, and slogans. What’s the difference? What makes them good, bad, or annoying? This video is sponsored by Venice.ai. Get a free trial, go to https://venice.ai/moondog or use code MOONDOG to get 20% off a Pro Plan. Enjoy uncensored and private A.I. with Venice.

Read my notes: https://moondogindustries.com/tmi-260520-slogans-and-taglines/

SPONSOR

EARLYBIRD Clue:

BRAND CONTEST CLUE

This brand is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment,

THIS WEEK

Moondog2A

Moondog Reviews

Moondog Go

DOWN THE RABBIT HOLE

Advertising is about words and visuals that move the consumer towards affinity and even love of a company or its products. The words in an Ad is either the Headline or a Tagline or a Slogan. What’s the difference.

And sometimes the headline is the Tagline or the Slogan. What is what?

HEADLINE
The key message about the product being sold. What’s the problem? What’s the solution? ie. “Eat more chicken.”

TAGLINE
A short phrase or sentence expressing a brand’s core identity or ethos.

Nike — “Just do it.”

Apple — “Think different.”

De Beers — “A Diamond is Forever.”

BMW — “The Ultimate Driving Machine.”

American Express — “Don’t leave home without it.”

California Milk Processing Board – “Got Milk?”

SLOGAN
The core idea or benefit of a campaign or promotion of a product.

McDonald’s – “You Deserve A Break Today”

Verizon — “Can you hear me now? Good.”

Disneyland — “I’m going to Disneyland!”

BRAND CONTEST CLUE

This shoe and sports brand exploded in the late 1980’s through its sponsorship and partnership with basketball player Michael Jordan, which created his Air Jordan shoes.

OFFERS

CL1P Tech

10% discount this month (until April 30)
https://cl1ptech.com/discount/MOONDOG2A

Matt Hat beef jerky
Use code: MOONDOG to get 15%
Order a free sample using my link https://matthatjerky.com/products/sample-pack?ref=moondog

Anarchy Outdoors
Get 5% this month using code MOONDOG2A
https://www.anarchyoutdoors.com

MAY CONTEST DRAWING

Aquilifer 6-24×50 or a Nitecore EDC17

Over 20 California Gubernatorial Candidates?! This show isn’t about politics, but this state is nuts! We are going to have a little fun and learn something about the candidates running for Governor of California, in their own words.

This video is sponsored by Venice.ai. Get a free trial, go to https://venice.ai/moondog or use code MOONDOG to get 20% off a Pro Plan. Enjoy uncensored and private A.I. with Venice.

This episode is sponsored by Matt Hat beef jerky. Use code: MOONDOG to get 15%
Order a free sample using my link https://matthatjerky.com/products/sample-pack?ref=moondog

Read my notes: https://moondogindustries.com/tmi-260422-california-goobers/

EARLYBIRD Clue:

THIS WEEK

Moondog2A

Moondog Reviews

Moondog Go

BRAND CONTEST CLUE

This nut and chocolate brand is one of the biggest snack companies in the US. It was sold by Kraft Heinz in 2021 to Hormel Foods.

DOWN THE RABBIT HOLE

California has over 20 Goobers running in the June Gubantorial Primary

California is the largest state in the union. Largest population. Largest economy. Home of technology, Hollywood, the music business. It’s no flex to say the United States is the most influential country in the world. That’s why the rest of the world watches the news and even bets on the U.S. presidential election.

It’s no understatement to say that California is the most influential state in the union. So that’s why you may be hearing about the California gubernatorial race in your local news.

In 2004 California voters passed a Non-Partisan “Jungle Primary” where almost anybody could run regardless of political party affiliation. On paper, this would expand people’s choice beyond the 2-party system. An open primary will be held in June 2026 with the top 2 candidates proceeding to the general election in November.

This year, the CA board of elections validated 32 gubernatorial candidates. As of this video, 10 of them have dropped out, including, Democrat Congressman Eric Swalwell due to sexual assault allegations.

Here are the other 22 candidates from the Primary Ballot Pamphlet mailed out this week.

BRAND CONTEST CLUE

The nut brand was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania and became known locally as the Peanut Man. This brand is best known for its mascot, “Mr. Peanut”.

OFFERS

CL1P Tech

10% discount this month (until April 30)
https://cl1ptech.com/discount/MOONDOG2A

Anarchy Outdoors
Get 5% this month using code MOONDOG2A
https://www.anarchyoutdoors.com

APRIL CONTEST

Pardon for some typos in the entry forms. They are now corrected.

Win an Aquilifier 5-25×56 or a CV Live magnetic laser boresighter

I couldn’t do a Livestream last week because I was in the Northern Arizona desert. Today we’re going to talk about that.

This video is sponsored by Venice.ai. Get a free trial, go to https://venice.ai/moondog or use code MOONDOG to get 20% off a Pro Plan. Enjoy uncensored and private A.I. with Venice.

This episode is sponsored by Matt Hat beef jerky. Use code: MOONDOG to get 15%
Order a free sample using my link https://matthatjerky.com/products/sample-pack?ref=moondog

Read my notes: https://moondogindustries.com/tmi-260415-az-hole/

EARLYBIRD Clue:

THIS WEEK

Moondog2A

Moondog Reviews

Moondog Go

BRAND CONTEST CLUE

This iced tea brand is named after a Southwestern state but was actually founded in Brooklyn and is based in Long Island, New York. The founder saw the success of Snapple and came out with his own competitive juice and iced tea brand.

DOWN THE RABBIT HOLE

Arizona

Arizona was the 48th State of the Union and the 6th largest state by size, 14th largest by population. And surprisingly its capital Phoenix is the 5th largest in the country at 1.6M.

Grand Canyon

Meteor Crater

BRAND CONTEST CLUE

This ice-tea brand is known for its 99¢, 22oz tall cans. Their most popular products are their ginseng honey green tea and Arnold Palmer lemonade ice-tea.

OFFERS

CL1P Tech

10% discount this month (until April 30)
https://cl1ptech.com/discount/MOONDOG2A

Anarchy Outdoors
Get 5% this month using code MOONDOG2A
https://www.anarchyoutdoors.com

APRIL CONTEST

Pardon for some typos in the entry forms. They are now corrected.

Win an Aquilifier 5-25×56 or a CV Live magnetic laser boresighter

Future Perfect Machine will be joining me to discuss Op: Epic Fury and its impact on the world economy. This video is sponsored by Venice.ai. Enjoy uncensored, private A.I. using my link https://venice.ai/moondog to get a 20% off their Pro Plan using code: MOONDOG.

This episode is sponsored by Matt Hat beef jerky. Use code: MOONDOG to get 15%
Order a free sample using my link https://matthatjerky.com/products/sample-pack?ref=moondog

EARLYBIRD Clue:

THIS WEEK

Moondog2A

Moondog Reviews

Moondog Go

BRAND CONTEST CLUE 2

This is the largest U.S.-based oil and gas company in the world. It is the largest oil company that can trace its origin directly to Rockefeller‘s Standard Oil .

DOWN THE RABBIT HOLE

NOT EPIC FURRY
Furries is an anthropomorphic cosplay subculture that is focused on alter-ego/fursonas; not characters from a movie, anime, or comic book.  

EPIC FURY
A joint US and Isreali air and sea opperation that launched on February 28, 2026. The US’s stated aims are to destroy Iran’s military, missile, and nuclear capabilities. Isreali’s seem to be Iran’s political leadership and ability to support proxies like Hamas.

Q: How is this conflict affecting energy and trade?

GUEST PAUL DRAVIS

Paul Dravis
Former Managing Director of Bank of America, a former VP at JPMorganChase, and the founder of Future Perfect Machine, a technology analysis and consulting company focused on emerging technologies. https://www.futureperfectmachine.com/

CONTESTS

BRAND CONTEST CLUE 3

This American oil/gas company is headquarterd in Spring, TX. It was formed in 1989 by the merger of Exxon and Mobil oil.

MARCH CONTEST

YARD SALE

Fundraiser for St. Anne Middle School 8th grade class trip to Washington D.C.
https://moondogindustries.com/yardsale/

This week, you can get a Monstrum 2000 lumen weaponlight for half off.