THIS WEEK
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NAME THE BRAND CLUE
This major US food company was founded in 1877 in Ravenna, OH. In August 2001, this brand was acquired by PepsiCo for $14 billion.
THUMBNAIL THIS
WORD OF THE WEEK: LENT
The English word Lent is a shortened form of the Old English word lencten, meaning “spring season“. Lent is the most solemn Christian religious observance in the liturgical year in preparation for Easter.
It echoes the 40 days Jesus spent fasting in the desert and enduring temptation by Satan, according to the Gospels of Matthew, Mark and Luke, before beginning his public ministry.
Lent is observed by Roman Catholics by fasting (tradional), abstenence of eating meat on Fridays during this 40 day period. In addition, Catholics choose to a Lenten sacrafice “Give up something for lent”. Examples include, sweets, snacks, entertainment, social-media, and technology.
DOWN THE RABBIT HOLE
Intermitant Fasting research NIH https://newsinhealth.nih.gov/2019/12/fast-or-not-fast
In some animals, certain fasting diets seem to protect against diabetes, heart disease, and cognitive decline.
Study results
“In mice, we’ve seen that one of the effects of fasting is to kill damaged cells, and then turn on stem cells,” explains Longo. Damaged cells can speed up aging and lead to cancer if they’re not destroyed. When stem cells are turned on, new healthy cells can replace the damaged cells.
Baylor College Dawn to Dusk Fasting https://www.bcm.edu/news/dawn-to-dusk-dry-fasting-leads-to-health-benefits-in-the-study-of-immune-cells
Researchers at Baylor College of Medicine have found more evidence that dry fasting (fasting without food or liquid intake) from dawn to dusk can play an important role in overall health. In a new study published in Metabolism Open, researchers found that fasting from dawn to dusk for four weeks has an anti-atherosclerotic, anti-inflammatory and anti-tumorigenic effect on the proteins in a type of immune cell called a peripheral blood mononuclear cell (PBMC).
Dry Fasting for 7 days Dark Horse Podcast https://www.youtube.com/watch?v=KPMYUyPCTxI
A study found that Holocaust survivors had a 6.5 month longer life expectancy than those who left Poland before the war.
One study found that Holocaust survivors in Israel lived an average of seven years longer than their non-Holocaust peers.
CONTESTS
NAME THE BRAND CLUE:
Despite its logo illustration this company has never had any ties with the Religious Society of Friends. The illustration was the trademark brand image to be registered in US in 1877.
HASHTAG DRAWING #Quaker
