Super Nintendo World is the Super Mario-themed area inside Universal Studios Hollywood in Los Angeles. This land opened in February 2023 and is a duplicate of Super Nintendo World at Universal Studios Japan in Osaka. The marque attraction is the Augmented Reality (AR) dark ride, Mario Kart: Bowser’s Challenge.

This ride and Super Nintendo World have had some long lines and waits so I opted to pay an extra $35 surcharge for Early Access to the park, which allowed us entry at 8 am instead of 9 am. This is egregious because back in 2000, $35 was the general entry fee to get into all of Universal Studios.

I’ll leave the debate on the value of this extra fee for later. It allowed us to walk straight up to the entrance of the Mario Kart ride, which displayed only a 15-minute wait. We breezed through rooms that contained the switchbacks for the line cue. The rooms were worth seeing as they were as meticulously designed as the rest of Super Nintendo World.

The cue takes you through the entrance of Bowser’s Castle, decorated with trophies from the Mario Kart races and fanciful workshops showing the construction of the obstacles and baddies from various Super Mario games. If you are a single rider, you can request to go into a shorter bypass line. Whilst shorter, this misses out on the decor and experience of the cue rooms.

Near the end of the cue, guests pick up a plastic Mario Visor Cap, which has a ratcheting headband similar to a modern bicycle helmet. This is the head mounting system for the AR goggles that are hard-wired into the ride karts. There are 4 seats per kart, and each seat has its own steering wheel and a wired set of AR goggles which attach to the brim of the Mario cap via strong magnets.

Hanging in front of you, the AR goggles project images of Mario Kart targets, baddies, and power-ups. Pressing the button on the steering wheel fires a power-up (ie. turtle shell) and turning the wheel aims the shot. You are presented with virtual baddies and allied players through the ride that you can shoot or protect to earn points. Even without the AR visuals and game, the ride itself is fancifully designed like a real-life version of the Mario Kart game.

Your team member’s power-up shots are visible in your goggles as well as your own. During my ride, I found it impossible to play the game while simultaneously filming it because of the position of the AR goggles near my face. For most of the ride, I was forced to take off my goggles and hold them in front of my camera, in hopes of capturing the experience.

The ride simulates the various tracks of the Mario Kart game and ends on the Rainbow Road, and finally, a boss battle with Bowser. You’re presented with your individual and team score at the end of the ride. The ride ends at the same platform as the start, exiting the opposite side of the kart. Pioneered at Disneyland, the ride exists through a large Nintendo gift shop, which is the only gift shop in Super Nintendo World. You can buy souvenirs or a Power-Up wristband for additional fun and expense.