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NAME THE BRAND CLUE
This brand is a German footwear and apparel company. It is the second largest athletic and fitness brand in the world, behind Nike.
THUMBNAIL THIS
DOWN THE RABBIT HOLE
Crunch Fitness is a worldwide fitness brand. Crunch was founded in NYC’s Greenwich Village in 1989 by Doug Levine, a former stockbroker. It’s tagline and philosophy “No Judgments” was ment to remove the intimidation factor from going to the gym.
I started working on Crunch Fitness advertising back in 1995. I designed an wrote headlines for a variety of print and billboard ads. Today I work on freelance creative projects for Crunch.
Special Guest: Tony Harl
Author, serial entreperneur, Tony Hartl founded Planet Tan in Dallas in 1995 and built the company from the ground-up before selling it for millions. He has been a guest lecturer at The Caruth Institute of Entrepreneurship at SMU’s Cox Business School. He is a Partner and CEO of Crunch Fitness Texas.
CONTESTS
March Multixel contest drawing
April 5 Contest
NAME THE BRAND CLUE:
This brand was named after it’s founder Adi Dassle. It first attained popular awareness in the early 1980’s among the hip-hop community. Rappers Run-DMC wrote a song estolling their name and footwear. Unfortunately they perpetuated America’s mispronouncication of the brand.
HASHTAG DRAWING #adidas
