At SHOT Show 2026 they showed me a prototype of a new 1-10×24 LPVO and production models of their 8-80×56 Tracking spotting scopes. March Scopes creates handmade optics in Japan that produce bleeding-edge results, and their prices are eye-wattering.
Too Much Information live chat show. In this episode, we’ll be talking with Brandon Rudge, a professional PRS shooter, about designing the WBR reticle and consulting on the design of the March-FX 5-42×56 PRS Edition scope. Read my notes https://moondogindustries.com/tmi-250702-march-scopes-brandon-rudge
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March Scope is the sporting and tactical scope brand created by Deon Optical Design of Nagano Japan.
DOWN THE RABBIT HOLE
PRS Precision Rifle Series is a shooting sports body that organizes standings of PRS matches regionally and nationally. Unlike traditional bullseye or benchrest competitions, these events incorporated targets placed at varying distances and required shooters to engage from improvised positions such as barricades, rooftops, or natural terrain.
March Scopes is known for producing world-class premium optics. But they aren’t very well known, because of their eye-watering prices and because their scopes are only sold by specialty optics stores. Their scopes have been in high demand among professional F-class and benchrest shooters. Last year, March enlisted a professional PRS shooter to help optimize a March-FX High Master scope for PRS and NRL style shooting.
I got a chance to see a prototype of the March-FX High Master PRS Edition FX Gen II at SHOT Show 2025. And I got an opportunity to meet the designer of its FML-WBR reticle, Brandon Rudge. This scope was eye-catching for the silver bands around its turrets. But this wasn’t just for style, Brandon got March engineers to make turrets out of a metallic material that could be written on with whiteboard, dry-erase markers to mark off target dope during competitions. A simple yet brilliant feature that I predict will be ripped off and copied by other scope makers.
The scope has some other differences from the standard March-FX. It has non-locking turrets, so there is no chance of an accidental lockup during a stressful match when adrenaline makes turret adjustments challenging. The reticle illumination has been removed to allow for a thinner, finer etching of the reticle. All of these features enhance this scope’s already stunning glass, exceptional range of magnification, and wide field of view, to make a scope that is optimized for PRS / NRL competition.
One additional note, the testing demo sample I received was missing the break-away throw lever and MD aperture filter normally included with this scope.
March Scopes makes some of Japan’s highest-performance competition rifle scopes and true World Beaters. At SHOT Show 2025, they showed off a refinement of their flagship PRS scope and a new concept prototype, the March Tracking Scope.
The PRS has been updated with a PRS-specific reticle and new turrets. A brilliant and practical feature is the writable white-board surface treatment allowing competition shooters to write notes and symbols onto the turrets using pencils or erasable markers. Shooters no longer have to mess around with attaching masking tape to their turrets before each match.
March Scopes makes some of Japan’s highest-performance competition rifle scopes and true World Beaters. At SHOT Show 2025 they showed off a refinement of their flagship PRS scope and a new concept prototype, the March Tracking Scope.
An example of Marche’s innovation is their prototype “Tracking Scope”. This straight-path scope has a reticle and is based on their 6-60x and 8-80x Majesta rifle scopes. What makes this scope a “Tracking” instead of a “Spotting” scope is its ball-jointed tripod mount, allowing the scope to pivot, pan, and tilt. This allows for easily tracking a moving target or shifting to various stationary targets much more quickly and preciously than a scope on a ball or panning head. This is a concept scope that March plans to produce next year if there is positive customer feedback.
Since the departure of Nikon from sporting optics, March Scopes has stepped up to become Japan’s maker of premium rifle scopes. They are known among competition Precision Rifle Series (PRS) shooters for their high power scopes. At SHOT Show I was introduced to their new 80x Majesta scope, the highest power rifle scope I’ve ever seen. And the Genesis, a 4x-40x scope that puts the Extreme in Extreme Long Range (ELR) shooting with 400 MOA (116 MIL) of adjustment.