Too Much Information live chat show. The failed rebrand of Cracker Barrel also highlighted changes to the interior design of the restaurant, making it look more like other restaurants and fast food chains like Starbucks, McDonalds, and Wendys. Why do all these places look the same. We discuss this trend with Architecht, Matthew Brady.
https://moondogindustries.com/tmi-251001-restaurant-sameness
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THIS WEEK
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BRAND CONTEST CLUE
This hamburger chain has restaurants in 120 countries and territories and serves 68 million customers daily.
DOWN THE RABBIT HOLE
In August 19, Cracker Barrel announced a redesign of their restaurants and brand and created a firestorm of negative blowback from their customers. After a major drop in their stock price, their CEO announced the suspension of their redesign plans.
A major part of their redesign was a more generic logo and a change in their interior design to bring their look more in line to many “modern” restaurants like Chilli’s, Buffalo Wild Wings, and similar corporatized fast food chains like McDonald’s, Wendy’s, and Starbucks.
Why are all of our restaurants looking the same or so similar in style that it’s nearly impossible to identify them without the logo?
SPECIAL GUEST
Matthew Brady, architect and principal, Brady-Schulze.com
CONTESTS
CONTEST CLUE
Brothers Richard and Maurice founded this hamburger chain in San Bernardino, California, in 1940. Roy Croc joined the company in 1955 and launched its franchising, which would grow into the largest hamburger brand in the world.
YARD SALE
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