Do you recognize the duo in the Ozempic Ads? They’re a hack ripoff. This Livestream is sponsored by Aura.com. Go to my link https://aura.com/moondog to get a 14-day free trial and see if any of your data has been exposed.
Read my notes: https://moondogindustries.com/tmi-260916-ozempic-borrowed-interest/
SPONSOR
Read my notes: https://moondogindustries.com/tmi-260624-prime-day-deals/
This episode is sponsored by MattHat jerky.
Use code: MOONDOG to get 15%
Order a free sample using my link https://matthatjerky.com/products/sample-pack?ref=moondog
VIDEOS THIS WEEK
Moondog2A
Moondog Reviews
Moondog Go
BRAND CONTEST CLUE
Introduced in 1963, this was the Coca-Cola Company’s first no-calorie diet softdrink.
DOWN THE RABBIT HOLE
This year, Ozempic launched the “There’s Only One Ozempic” consumer TV campaign staring Justin Long and John Hodgman, that spoofs the duo’s iconic 2000s Apple “Get a Mac” commercials.
Apple’s “Get a Mac” campaign which ran from 2006-2009, created by TBWA-Chiat/Day. This campaign was largely lauded at the time, as being memorable, funny, and unpretentious (unlike the previous “Think Different” campaign).
But what l possessed Novonordisk bankroll this arguably terrible and unfunny campaign which has been largely ignored or lambasted by critics in the creative, technology, and pharma space. https://appleinsider.com/articles/26/01/21/ozempic-maker-launches-the-latest-painfully-unfunny-im-a-mac-ripoff
It’s so bad, I could not find any article identifying the Advertising agency responsible for the creative development of the TV ads. A company called Rogue Producer is credited for the creative work. After further delving, they have been described as “an internal independent advertising and content production department”, which explains why this campaign is so meh. It’s a TV commercial created by NovoNortics own marketing department who created something only they find amusing or interesting. Nobody else cares.
This is an example of “Talking to Yourself” and “Borrowed Interest”
Borrowed interest: Advertising and Marketing’s “Cheap Shot”
• Apple’s own “Think different” campaign featuring Albert Einstein, Martin Luther King Jr., Picasso, and others. They never owned a Mac.
• All Celebrity Endorsements: Matthew McConaughey + Lincoln
• Dead Celebrity Endoresement: Fred Astaire + Dirt Devil
• Bugs Bunny in Nike’s Michael Jordan’s Air Jodan TV campaign. So successful it spawned the movie “Space Jam”
OZEMPIC CELEBRITY ENDORSEMENT?
FINAL CLUE
This O.G. diet soft drink was also the first to receive a health scare. In the early 1970’s a lab rat study suggested a connection between sacharine and cancer in lab rats, forcing this drink to sport the first medical warning in it’s label. It was later found that the Canadian study was flawed giving male rats the equivelent of 800 soda cans of sacarin per day. The FDA officially removed the cancer warning in 2000 but too late for this brand, which was canceled by Coca-Cola.
DISCOUNTS AND OFFERS
Vueroid S1 Dashcam
September 5 to September 20, customers will save up to 35% off the regular price on Amazon.
https://vector2007.com/X-NanoVEOT-RSS08
Discount code (12% off): MOONDOG
Arken
Special scope ring and accessory bundles for Labor Day week.
20% OFF Sitewide with code MOONDOG
25% OFF for Verified Veterans
Anarchy Outdoors
Get 5% this using code MOONDOG2A
https://www.anarchyoutdoors.com
SEPTEMBER CONTEST
Enter for a free chance to win up to three prizes:
- Arken EP5 Gen2 5-25×56 scope
- Maxdone solar trail camera
- SVBony SC002 WiFi scope camera
BRAND QUIZ DRAWING
BONUS
In which movie did Marty McFly orders this drink?