Athlon is the name of a Greek city which is one of the oldest cities in Europe. But no that’s not what the company was named for. So what’s the deal? I asked the staff at the Athlon booth this question and got their answer.
The answer was more straight forward and aspirational. The engineers who left Bushnell to found a new company named it after the Greek word for a “prize or sporting competition”; where we get the root of many Olympic sports like Decathlon and Biathlon. They wanted a name that sounded like they were a contender in a competitive market. And in the world of sporting optics they are.
