Which Rumble License Should you Choose?

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After posting videos explaining how to auto sync your YouTube videos to the rival video platform, Rumble and on copyrights, one of the most common questions I would get in the comments for those videos was, “Which Rumble License Options should I choose?”

When you upload or sync content to Rumble, you’re asked to choose 1 of 4 options to license your video with Rumble. Options #1 and #2 look confusingly similar as they are both titled “Video Management”. If you choose either, what you are effectively agreeing to is contracting for Rumble to manage the licensing of your video.

This is useful if you create content that other 3rd parties may want to use to create their content. These include Advertising agencies, film makers, news outlets, etc. who are looking for stock footage or content to create with. If they found a video on Rumble that was licensable, they could simply click on the “License” button and pay a fee to Rumble, who in turn would share those proceeds with you, the creator.

Option #1 give Rumble exclusive online rights which could bite you in the ass if you had previously posted your content on YouTube or elsewhere. Now if YouTube wants to continue showing your video, they have to negotiate a licensing agreement with Rumble. That could potentially cause your content to be removed by YouTube from their platform.

Option #2 excludes YouTube from Rumbles management which sounds promising. But in reading the fine print of Rumbles the Terms of Service, should you choose either Option #1 or #2 you are agreeing to give Rumble Management Rights to your video for up to 50 years! Thats means you do not have the right to remove your content from Rumble either because Rumble has a license to use your video for the term of the agreement.

This is a reminder of how important it is to always read the fine print. Or in the case of online Terms of Service, all of print. To their credit Rumble doesn’t hide any of these details or

That is why I always choose Option #3 which only grants Rumble the right to play and put advertising on (monetize) my videos. This is the same license I have with YouTube so it’s really no different. Option #4 is choosing to not monetize your content; allowing Rumble to play it but not put Ads on it or re-license it.

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Creative Director, Content Creator, and Game Producer

Tom "Moondog" DelMundo is an award-winning copywriter and art director with over a decade of Madison Avenue experience.

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