New Riton Scopes for 2023

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Riton is an Arizona based optics company founded by an Army veteran and Law Enforcement Officer. In honor of their 10th Anniversary, they debuted a revamp of the design of all of their rifle scopes at SHOT Show 2023. I met with Jerimiah Alexander their head of Product Design who walked me through his work.

While a product “facelift” may sound superficial, I thought they were smart design choices which improved usability and ergonomics. I was one of those guys who at first blush thought Riton scopes didn’t have an ocular fast focus because it was completely smooth and flush to the tube; so the knurling is a 100% improvement.

They also introduced a refined Christmas Tree reticle to their 5 and 7 series. The thicker line weight and distance the T-cross makes it more usable at low magnifications to for hunters wanting to get a snap shot. Also notable is the switch to Warne, who make excellent QD mounts.

Last year, Riton dropped the ball in sending me scopes to review. But Jerimiah assures me they won’t make the same mistake this year. I hope he’s right.

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Tom "Moondog" DelMundo is an award-winning copywriter and art director with over a decade of Madison Avenue experience.

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